東京マラソン公式イベントに Facebook 連携「リ

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東京マラソン財団は、親子や初心者など約1,000人のランナーを集めたマラソンイベント「スマイルファンラン in お台場」を2012年5月20日に開催した。その会場では、Facebook と専用リストバンドを連携させ、会場に設置されたリーダーから Facebook ページに「いいね!」ができる「リアルいいね!企画」を実施した。
この企画は、事前に Facebook アカウントを登録したリストバンドで会場に用意された専用リーダーにタッチすると、自分の Facebook ページにイベント会場の写真などが投稿され、東京マラソンの Facebook ページでも「いいね!」が行なわれるというもの。会場では、抽選で選ばれた約50人のテストランナーが、リストバンドから Facebook ページ への投稿を試みた。
「リアルいいね!」というシステムは、凸版印刷が2011年11月に提供を開始したプロモーションシステムで、同社とサイバーエージェントとの共同プロジェクトチームにより、商業施設や店舗、企業のイベントなどを中心に展開されている。スポーツイベントとのコラボレーションは今回が初めてとのこと。
なお、企画が行われた「スマイルファンラン in お台場」は、東京マラソン財団が「ファンランを通して走る喜びを感じる」をコンセプトとして開催したもの。参加者の中にはランニング初心者も多くおり、コーチとして招かれた金哲彦さんによるランニングアドバイスを受けたあと、シドニー五輪の銀メダリストランナーであるエリック ワイナイナさんとともにファンランを楽しんだ。
 
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by pachifu | 2012-05-25 00:43